Which comes first between domain and branding?

When naming your company, you should start by finding available domains if a web presence will be important to your business.
Domain names are very essential to your brand if there’s any online component to your business. If your business is predominantly online, such as an e-commerce store or a blog it becomes more expedient.

In such cases, you need to find a domain that exactly matches your brand, so it’s wise to start your naming process by reviewing available domains.

There are two types of “available” domains. First are those that no one has registered yet. These are inexpensive and easy to register. Second are domains that someone else registered but might be for sale. These are available but at a price.

You have to set a budget in the latter case. Most domain names that someone else has already registered sell for between $1,000-$5,000. The best domains sell for much, much more.

If your online component of business or brand is small, you will need to focus on the brand name before the domain name.
For instance, you have one main brand and sell products with their own sub-brands. Your new brand’s domain might not be important if the product is sold through your main website or through channel partners. In fact, you might not even need a domain for your new brand.

You should also go with the name first if you’re open to using something other than .COM or the other major domain extensions. Good one and two-word domains are available, just not that often in the most popular extensions.

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